Kim Kardashian has big plans for her brand, and listed a whole slew of products she's planning on associating with her lucrative name.
According to documents obtained by The Blast, Kim filed a bunch of trademark applications on August 14 for "KKW," which stands for Kim Kardashian West.
She already has a trademark under her "KKW Beauty" and "KKW Fragrance" umbrellas, but now she's venturing outside of the beauty world.
According to the documents, Kim is interested in using KKW for baby carriers, tote bags, diaper bags, nutritional supplements, vitamins, calendars, books and magazines.
Kim may also be thinking about a series of action figures based off her famous family, because she's locking down KKW for action figures, dolls and toys.
Over the years, Kim regularly displays her love for cooking on social media, including treats she bakes for Kanye West.
It seems those skills may lead to a lucrative business venture, because she's planning on using KKW for a line of cooking and kitchen appliances, including chef knives, food processors and grilling appliances.
Kim is really sinking her teeth into the KKW brand, and now appears to want to associate it with her future entertainment projects.
She is including an application to register KKW for, "entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture; entertainment services, namely, personal appearances by a celebrity, actress and model."
Kim has already been insanely successful with her KKW Beauty brand, and even just launched a fragrance collaboration with sister Kylie Jenner, under her KKW Fragrance division.
It's no surprise that she plans on making the KKW empire even bigger.