Kings’ De’Aaron Fox: ‘I don’t crave to be in a big market’

Dan Feldman

De'Aaron Fox was the breakout star of the Kings’ breakthrough season. The future looks bright in Sacramento.

But we’ve seen this story play out so many times. A young player excels in a small market then eventually moves to a more desirable destination. LeBron James, Kevin Durant, Anthony Davis, Kawhi Leonard, Paul George.

Will Fox be different?

Fox, via Corban Goble of ONE37pm:

“I don’t crave to be in a big market,” he says. “After last season, there was a buzz in Sacramento. Everyone in Sacramento is a Kings fan. If we start making the playoffs, or if we become a championship contender, the entire city is going to go nuts. That’s the difference between a big market and a small one.”

I’m glad Fox is happy in Sacramento. He had minimal say in getting there. The Kings picked him in a draft that gives teams massive control over top young prospects. That he landed somewhere he likes so much was largely coincidental. He could’ve easily wound up with Boston, Phoenix, Orlando, Minnesota or any other team picking in that range.

Some of this is Fox’s attitude. I suspect he would’ve found joy nearly anywhere. Now, he’s with the Kings and feeling positively about them.

They’ll have to continue to keep him happy as he approaches free agency. Unrestricted free agency is still several years away. A lot can change between now and then.

But Sacramento ought to feel good about Fox’s outlook now.