What to know: Portland kicks off Strawberry Festival events and road closures

From road closures to events and music schedules, here’s the 411 on the 82nd annual Middle Tennessee Strawberry Festival.

This weekend promises a jam-packed schedule with the Strawberry Jam Concert and Fireworks on Friday and the main festival day on Saturday.

More: Portland's 80th annual Middle Tennessee Strawberry Festival set to return, welcomes new quilt show, says goodbye to Strawberry Slam

Kicking off the festival weekend, headline act Rubiks Groove and Adam and Amy Pope will perform on stage at the Strawberry Jam Concert and Fireworks event off E Market Street in downtown Portland.

No tickets are needed for the free concert, but chairs can be rented for $5 on a first come, first serve basis to sit and watch the fireworks show later that night. The Market Street area promises the best views, festival officials said, though fireworks may be seen from anywhere in the downtown Portland area.

Festivalgoers attending the main festival day Saturday will have their choice of over 200 vendors – many strawberry themed – multiple music stages, a kid’s area and magic stage and parade.

There were plenty of strawberries on hand at the Strawberry Festival in Portland, Tenn., on Saturday, May 14, 2022.
There were plenty of strawberries on hand at the Strawberry Festival in Portland, Tenn., on Saturday, May 14, 2022.

Every year the festival brings tens of thousands of people together to celebrate the town’s longstanding heritage in the strawberry industry, dating back to the early 1900s.

Decades later, local strawberry farmers still supply the festival with fresh berries for purchase.

Strawberries tend to sell out very quickly, as more than 40,000 people attend the Middle Tennessee Strawberry Festival each year.

Thankfully, several farms remain available in the area to purchase strawberries during the festival weekend such as Crafton Farms, Lazy L Farms and WadeFarmz in Portland, Bradley Kountry Acres in Cottontown, Hancock Family Farm in Springfield and Oak Grove Farms in Gallatin.

Before making the drive, call each farm to check availability, pricing and hours of operation.

Keep reading for a list of road closures and this weekend’s events and live music schedules.

Matthew and Raelan enjoy strawberry lollipops at the Strawberry Festival in Portland, Tenn., on Saturday, May 14, 2022.
Matthew and Raelan enjoy strawberry lollipops at the Strawberry Festival in Portland, Tenn., on Saturday, May 14, 2022.

Events Schedule

Strawberry Jam Concert & Fireworks: E Market Street in Portland, May 12, 5 – 9 p.m.

  • 4:30 – 9:30 p.m.  Free parking available at Portland High School with shuttle service.

  • 5 p.m. Vendors open and live music and classic car cruise-in.

  • 5 p.m. Carnival at Richland Park begins. Armbands are $30.

  • 6:30 p.m. Headline act Rubiks Groove, an 80s and 90s cover band

  • 8:30 p.m Fireworks begin.

82nd Annual Middle Tennessee Strawberry Festival: Downtown Portland, May 13, 9 a.m. – 5 p.m.

  • 7 – 11 a.m. Grab breakfast at the Portland Rotary Pancake Breakfast at First Baptist Portland Gym. Entry costs are $8 for adults and $5 for kids.

  • 8 a.m. Participate in the Strawberry Stride 5K Walk/Run at Portland High School.

  • 9 a.m. – 3 p.m. TN History Museum will have items for sale including strawberry cake, strawberry float drinks and Portland Sesquicentennial books.

  • 9 a.m. – 4 p.m. Festivalgoers can shop more than 250 vendors in six different vendor areas.

  • 9 a.m. – 4 p.m. Kids can play all day for $5 at KidTown USA, located beside the Moye-Green house, a new location for the 82nd annual event.

  • 10 a.m. – 4 p.m. Musicians will perform live on two stages.

  • 10 a.m. – 3:30 p.m. Where Are You From Booth & Souvenirs

  • 10 a.m. Fresh berries will be available for purchase from local strawberry farmers, while supplies last.

  • 11 a.m. – 4 p.m. Robocars Demonstration

  • 11 a.m. Kids can catch one of three Magic Shows on the Russell stage.

  • 1 p.m. Carnival at Richland Park

  • 1 p.m. Play a game of Bingo at the Russell Hospitality Suite.

  • 1 p.m. Kids can catch one of three Magic Shows on the Russell stage.

  • 3 p.m. Kids can catch one of three Magic Shows on the Russell stage.

  • 4 p.m. Parade

  • 7 p.m. Families can watch Shrek, a PG rated movie, at The Temple Theatre on Russell St.

Adley Winland plays in a blow-up tube at Strawberry Fest in Portland on Saturday, May 14, 2022.
Adley Winland plays in a blow-up tube at Strawberry Fest in Portland on Saturday, May 14, 2022.

Free parking and shuttle service will be available from 10 a.m. – 6:30 p.m. Shuttle service will not be provided during the parade, beginning at 4 p.m. and does not extend to Richland Park for the carnival.

Service animals with proper identification will be allowed on shuttles.

Music Schedule

Strawberry Jam Concert and Fireworks, May 12

  • 5 p.m. Adam & Amy Pope

  • 6:30 p.m. 80s and 90s cover band Rubiks Groove

Middle Tennessee Strawberry Festival, May 13

Main Stage

  • 10 a.m. Incognito Cartel

  • 11 a.m. Stoney Creek Band

  • Noon Jak Fiddler Band

  • 1 p.m. Makayla McDowell

  • 2 p.m. Blindside 7

  • 3 p.m. Dustin Spears

Acoustic Stage

  • 10 and 11 a.m. Danny McCorkle

  • Noon Ariela Aspen

  • 1 p.m. Chad Williams

  • 2 p.m. Mattie Taylor

  • 3 p.m. Jason Acy

Isaiah Wims stays on the bull at Strawberry Fest on Saturday, May 8, 2021.
Isaiah Wims stays on the bull at Strawberry Fest on Saturday, May 8, 2021.

Road Closures

May 12, 9 a.m. – May 13, 10 p.m.

  • North Russell from S Russell to Wheeler Street

  • Main Street

  • Gazebo parking lot off East Market Street

  • Sumner Employment parking lot off East Market Street

May 12, 1 p.m. – May 13, 8 p.m.

  • East Market Street

  • Food Lion access road

May 12, 4 p.m. – May 13, 7 p.m.

  • City lot off West Market Street

May 13, 8 – 9 a.m.

  • Hwy 52 from Lyon Drive to Searcy Lane

  • Searcy Lane from Hwy 52 to College Street

  • College Street from Searcy Lane to Lyon Drive

May 13, 8 a.m. – 7 p.m.

  • West Market Street from Hwy 109 to Portland General Baptist Church

  • West McGlothlin Street from Hwy 109 to Reed St

  • Leona Street

  • Reed Street from College Street to West McGlothlin Street

  • High Street at N Russell Street

  • East McGlothlin Street to North Russell Street

  • North Russell Street from Wheeler Street to Victor Reiter Pkwy to thru traffic

  • Wheeler Street from North Russell to High Street

  • Church Street from Hwy 109 to Leona Street

A young girl takes a bite out of her cotton candy at Strawberry Fest on Saturday, May 8, 2021.
A young girl takes a bite out of her cotton candy at Strawberry Fest on Saturday, May 8, 2021.

May 13, 9 a.m. – 7 p.m.

  • Hwy 109 from College Street to Hwy 52

  • Jackson Road from Hwy 52 to Hwy 109

May 13, 1 – 5 p.m.

  • Victor Reiter Parkway from Hwy 109 to Freedom Drive

  • Freedom Drive from Hwy 109 to Victor Reiter Parkway

May 13, 4 – 5:30 p.m.

  • Hwy 109 from Freedom Drive to Portland East Middle School

Festival officials recommend using Waze, an app that provides users driving directions, a live traffic map and road alerts, to get around town on May 13. Road closures will be updated in the app, officials said.

For vendor lists, registration forms and more, visit middletennesseestrawberryfestival.net.

Katie Nixon can be reached at knixon@gannett.com.

This article originally appeared on Nashville Tennessean: What to know: Portland kicks off Strawberry Festival events