Krispy Kreme Sued For False Advertising

The doughnut chain is being sued for falsely advertising the ingredients of menu items.

Those who are fans of Krispy Kreme’s maple and berry filled doughnuts may be disappointed to know that they were not eating authentic ingredients. An upset customer is suing the doughnut chain over filling the treats with imitation ingredients, TMZ reported on Monday.

The suit was filed in Los Angeles on Wednesday after a customer ordered several Maple Iced Glazed, Glazed Raspberry Filled, Glazed Blueberry Cake and Chocolate Iced Raspberry Filled doughnuts. The plaintiff, Jason Saidian, accused the North Carolina-based company of filling the doughnuts with "blueberry gumbits."

“Blueberrylicious. This classic cake doughnut is chock full of blueberry flavor to create a scrumptious taste sensation. And if that's not enticing enough, we add our Original Glaze to make the experience even more enjoyable,” the description for the Glazed Blueberry Cake doughnut reads on Krispy Kreme's official website.

The suit claims that the company uses artificial coloring, corn syrup and sugar in the doughnuts rather than real fruit. “Unbeknownst to Plaintiff and other consumers, the Raspberry Products do not contain actual raspberries, the Maple Products do not contain actual maple syrup or maple sugar, and the Blueberry Products do not contain actual blueberries,” the lawsuit stated.

Saidian felt cheated because the company has used real fruit ingredients when it comes to items such as the Glazed Lemon Filled and Glazed Strawberry Filled doughnuts, which reportedly have 100 percent real fruit in them.

Saidian is asking for $5 million in damages, claiming that Krispy Kreme falsely advertised their products and he would have never purchased the doughnuts if he knew what was in them.

The doughnut chain, which was founded in 1937, has not commented on Saidian's suit. A representative stated that the company does not comment on an ongoing or pending litigation.

This is not the first time that Krispy Kreme has been sued by the law firm of Saidian, Faruqi & Faruqui. In July, the law firm filed a suit on behalf of shareholders following the proposed sale of the company to JAB Holdings. The suit alleged several violations including that of the Securities Exchange Act.

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