Krispy Kreme is treating blood donors to an extra sweet treat this week as the American Red Cross faces its ”first-ever” national blood crisis.
The national doughnut chain is giving away a free dozen of its Original Glazed as a “thank you” to anyone who donates blood or platelets between Jan. 24 and Jan. 31, the company announced Monday.
Customers must provide proof of donation, such as a donation band or sticker, according to a news release. Proof can also be confirmed via the Red Cross blood donation app.
Starting today, help your community in the sweetest way! ️
Valid until 1/31. Must show proof of donation. The @RedCross name and emblem are used with its permission. Find participating shops and more info here: https://t.co/vLVNYMTy7d pic.twitter.com/9MfQqJbKBK
— Krispy Kreme (@krispykreme) January 24, 2022
January marks National Blood Donor Month, but supply remains critically low. On Jan. 11, the American Red Cross announced it was facing the worst blood shortage it has seen in over a decade, forcing some doctors to delay life-saving transfusions.
Krispy Kreme has jumped in to help, offering customers a sweet incentive to give blood for a good cause.
“Hopefully a free Original Glazed dozen will increase awareness and even mobilize those who can give blood,” Dave Skena, Krispy Kreme’s chief marketing officer, said in a statement. “We want them to enjoy the doughnuts with our thanks but also share the doughnuts while encouraging others to roll up their sleeves.”
“We’re also encouraging all of our employees who can donate to do so,” Skena added.
Red Cross officials said the blood shortage has only been exacerbated by a surge in COVID-19 cases driven by the highly infectious omicron coronavirus variant. They’re calling on everyone who can donate to do so.
“We’re doing everything we can to increase blood donations to ensure every patient can receive medical treatments without delay, but we cannot do it without more donors,” Dr. Pampee Young, chief medical officer of the Red Cross, said in a statement. “We need the help of the American people.”
The organization needs all blood types, especially types O positive and O negative, officials said. Platelet donations are also needed.
To make a blood donation appointment, visit RedCrossBlood.org or call 1-800-RED CROSS (1-800-733-2767).
Find your closest Krispy Kreme here.