Kristen Bell and Dax Shepard's baby biz has a Chip and Joanna Gaines connection

Kelsey Bradshaw, Austin American-Statesman
·2 min read
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Here's a new one: Get high and go to Waco.

Let us explain.

Actors Kristen Bell and Dax Shepard were at South by Southwest on Thursday for a featured session on their baby product company Hello Bello. Turns out, a Hello Bello factory is in Waco.

Enter: the drugs.

"I want to add, if you're ever in Waco and you're on mushrooms, I implore you to go to our factory," Shepard joked, noting that the factory looks like it's out of a Dr. Seuss book. The factory is huge and has clouds all over it. (Also, please don't yell us: You obviously should not do drugs. We're just reporting here!)

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Vox Media's Sam Sanders leads a featured session with Hello Bello's Erica Buxton, from left, Kristen Bell and Dax Shepard on Thursday, March 16, 2023, at the Austin Convention Center. They talked about building their brand, Hello Bello, during South by Southwest titled, "Building a Brand Through Community."
Vox Media's Sam Sanders leads a featured session with Hello Bello's Erica Buxton, from left, Kristen Bell and Dax Shepard on Thursday, March 16, 2023, at the Austin Convention Center. They talked about building their brand, Hello Bello, during South by Southwest titled, "Building a Brand Through Community."

Shepard and Bell's hourlong session was a lively one and included topics such as the diaper industry, zero waste factories, the couple's marriage and family. But our favorite parts where when the conversation turned to Texas. The couple wanted Hello Bello's products to be made in the U.S. and landed on Waco when looking for a place to build their factory.

"When we went to Waco and cut the ribbon basically, and see the facility, the mayor of Waco was there," Bell said, with the same excitement people probably use to describe meeting her.

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Waco is synonymous with Chip and Joanna Gaines these days, and when the town was mentioned, you could feel the Texans in the crowd perk up.

"Did y'all hang with the Magnolia folks," asked Sam Sanders, the Vox Media journalist moderating the session.

"We did," Shepard said.

"They designed our lobby! Chip and Joanna designed our lobby," Bell said.

Isn't that such a fun little tidbit? And that wasn't the only Texas shout out. Shepard asked the crowd to raise their hands if they were from Austin. Many hands went up, to Shepard's delight.

"You guys live in the greatest city in America and I apologize for always so often talking about how great it is and being part of the people who have moved here," Shepard said. "We're so delighted to be here."

This article originally appeared on Austin American-Statesman: Chip and Joanna Gaines helped Kristen Bell and Dax Shepard's baby biz