The Centers For Disease Control (CDC) has advised that all people should wear cloth face coverings in public to help stop the spread of COVID-19. With this guidance, many retailers are now producing face masks -- including Kylie Jenner's skincare company, Kylie Skin.
In an Instagram post, the brand announced that the fabric face masks would be launching on Kylie Skin's website starting on June 12.
The caption described the masks as "comfortable, washable and reusable."
Retailing at $14 each or $28 for a bundle, one of the Kylie Fabric Face Masks comes in black with the Kylie logo etched across it. The other mask is available in pink with a photo of lips with red lipstick.
A post shared by Kylie Skin by Kylie Jenner (@kylieskin) on Jun 12, 2020 at 9:11am PDT
All of the masks feature ear loops and are reusable and washable. They also are double-layered including a slit for replaceable filters.
The skincare company also confirms that the Kylie Fabric Face Masks are nonmedical and not designed or intended to diagnose, cure, mitigate, treat, or prevent any disease or condition. It is only to be worn for general use.
A few days prior to announcing the brand's face masks, Kylie Jenner's cosmetics company participated in the Pull Up or Shut Up campaign holding brands accountable for revealing how diverse their staff was.
"As our team grows we commit to a continued focus on ethnic diversity in the workplace and the recruitment of black employees," Kylie Cosmetics wrote in an Instagram caption.
In the image of the Instagram post, Kylie Cosmetics revealed that the company is 100% women-identifying, 53% White, 47% BIPOC, and 13% Black.
Kylie Skin by Kylie Jenner launches face masks with replaceable filters originally appeared on goodmorningamerica.com