This landmark Myrtle Beach seafood joint is closing its doors after a nearly 15-year run.
An iconic, award-winning Myrtle Beach seafood restaurant is closing its doors after a near 15-year run, marking the end of one family’s decades-long journey to keep their small business competitive in a changing market.
In a lengthy Facebook post, Mr. Fish co-owner Sheina Hammerman said the establishment’s last day is tentatively planned for Sept. 17, though she and her father Ted plan to keep their adjacent seafood market running.
“It’s been my greatest honor to grow into the business woman I’ve become with my Mom and Dad right alongside me through thick and thin,” Sheina Hammerman wrote on the Mr. Fish Facebook page. “...This ride is far from over and it certainly is not what some may call a failure.”
The Mr. Fish locations at 6307 and 6401 N. Kings Highway are listed through King One Properties International at $1.12 million, according to a posting on LoopNet, an online commercial real estate marketplace.
Known for its fish-shaped sign and bright blue-and-red exterior, Mr. Fish opened in 2009 and relocated to its North Kings Highway in 2013. The Mr. Fish brand itself has been a Grand Strand mainstay since 1994.
The eatery was evacuated briefly on Dec. 4 following a false bomb threat called into it during a private Drag Me to Brunch event.
Sheina Hammerman told The Sun News at the time a potential sale is unrelated to that incident.
Hammerman said in the Facebook post the Mr. Fish expansion put her family in the “big leagues” and brought more challenges to the family business.
“We went from 85 seats to 300 seats. From just under 2,000sf to 8,500. To say we went through an adjustment period was an understatement. We still had the mentality of that small mom and pop restaurant but now we were in the big leagues and we were scurrying to mentally catch up to the new level of popularity we had achieved,” she said. ...”Myrtle Beach also has continued to grow and expand with bigger and arguably better competition in the area which took us out of the running of being the “New kids on the block”.
