Landrum's Biazzo Deli offers New York-style deli, tribute to owner's Italian heritage
Italian food and hospitality come naturally to Brian Frascino, a gift from his Sicilian grandmother and his Italian American upbringing in New York.
His new Landrum deli is a tribute to this heritage, incorporating his grandmother's maiden name of Biazzo as well as traditional and family recipes to offer customers an authentic Italian delicatessen experience.
Biazzo Deli opened last October in the former Mocha’s Mug location on Rutherford Street. Frascino said the storefront was the next evolution of his business. He previously ran Fam Pizza, a Greenville-based pizza food truck.
“We were in here and talking to Denis (Friederich, co-owner of Mocha’s Mug), and I was going to approach him because the place was so large, just to see if he ever wanted to sublet or something like that and then found out he was leaving to his new location," Frascino said of coming to Landrum. "It just kind of organically happened, it wasn't planned or anything. I was hoping to look in this area anyway, and it just kind of worked out.”
Biazzo Deli offers a variety of meats and salads that customers can purchase to take home and a variety of sandwiches that can be eaten in the restaurant or taken to go. Most sandwiches range between $11-13.
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An authentic New York-style Italian delicatessen in Spartanburg County
Italian imports — and made-in-house lasagna and meatballs — are the standard at Biazzo Deli.
"We have a full menu of sandwiches, subs, and flat press paninis with Italian meats we've imported or very high-end domestic meats. So it's just like top-of-the-line, really good cold cuts from Italy," Frascino said. "We have a take-and-bake freezer (and) we do lasagnas and frozen meatballs that people can come in and grab on the go, and then we also do fresh stuff in the deli case like salads."
Olives, artichoke hearts, cheeses, and meats like prosciutto, coppa, salami, and pancetta are sold by the pound from their deli case. His Grandmother Biazzo's meatballs are sold fresh or frozen alongside his mother's family's red sauce. Nearby shelves are filled with dry goods imported from Italy.
“There's a little education probably that we're working on, with some of the meats and stuff like that. We’re trying to let everybody taste stuff when they come in if they aren't familiar with the coppa, or a certain type of prosciutto, or some of our cheeses. We definitely interact with customers a lot,” Frascino said.
Some of Biazzo's most popular items include the Nonno, an 8-inch hero with two types of prosciutto, coppa, salami, mortadella, provolone, roasted peppers and arugula, and the Amore panini filled with prosciutto, coppa, roasted peppers, fresh basil, and mozzarella topped with a balsamic glaze.
Vegetarian options include their Caprese sub, fried eggplant caprese salad and their Bella Burger, which sandwiches heirloom tomatoes, basil, sun-dried tomatoes, arugula, and fontina between two roasted portabella mushroom caps.
When and where to visit Biazzo Deli
Biazzo Deli is located at 212 E. Rutherford St. in Landrum. The restaurant is open from 11 a.m.-5 p.m. Tuesdays-Fridays and from 11 a.m.- 3 p.m. Saturdays.
Samantha Swann covers food and restaurants in Spartanburg County. She is a University of South Carolina Upstate and Greenville Technical College alumna. Contact her with your burning restaurant questions, recipes, and new dinner specials at sswann@shj.com or on Instagram at @sameatsspartanburg. Can't get enough food news? Subscribe to our weekly newsletter for foodies, Spartanburg Eats.
This article originally appeared on Herald-Journal: Landrum's Biazzo Deli offers NY-style deli, tribute to Italian heritage
