The latest quarantine game on Instagram is 'until tomorrow' — an intentionally confusing meme involving unflattering photos

ktenbarge@businessinsider.com (Kat Tenbarge)
·2 min read
instagram app
instagram app

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  • If you've come across posts captioned with "until tomorrow" while scrolling through Instagram, you may be wondering why the caption is becoming a trend, and what it means.

  • Particularly among Gen Z Instagram users, "until tomorrow" has become a quarantine challenge.

  • The challenge is intended to be that users post a funny or unflattering photo (or series of photos) of themselves, then delete the post after a day – but DM everyone who liked it and ask them to do the same.

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If you've been scrolling through Instagram more often as part of your quarantine adjustment, you may have noticed multiple posts with the caption "until tomorrow." Frequently posted at or around midnight, Gen Z Instagram users in particular have taken to the new trend.

"Until tomorrow" is an Instagram challenge that encourages users to post embarrassing, unflattering, or funny photos of themselves on their main account for just 24 hours. Here's how it works:

  • Step 1: Post either a photo or a series of photos that fit the challenge, with the caption "Until tomorrow" or the hashtag "#UntilTomorrow."

  • Step 2: Leave the photo up on your main account for 24 hours.

  • Step 3: Take it down, but note everyone who liked the post and DM them with the same challenge.

An example of what the standard challenge DM looks like is "So... you liked my post so you have to post an embarrassing picture of yourself, for the caption you're ONLY allowed to write 'until tomorrow' and you can only tag me." Many users are choosing not to tag anyone at all, to add to the confusion for people who aren't aware of the game.

Of course, people have started to react to the trend – whether it's announcing their refusal to take part in it, their confusion about seeing it all over their Instagram feeds, or just joking about the concept of "until tomorrow" in the time of the coronavirus.

"Some of you going to sleep with a dry cough and a fever talking about 'until tomorrow' yeah we'll see," reads one viral tweet about the "until tomorrow" challenge.

Read the original article on Insider