Lawmaker: sellers liken Amazon's platform to 'heroin'

Cicilline went on quoting the company as saying, "you had to get your next fix, your next check, but at the end of the day you find out that this person who is seemingly benefiting you, making you feel good, was just ultimately going to be your downfall."

"Why on earth would they compare your company to a drug dealer?" asked Cicilline.

"I completely disagree with that characterization," said Bezos, why tried to defend himself against Cicilline claiming Amazon is anticompetitive.

Facebook Inc's Mark Zuckerberg, Amazon.com Inc's Jeff Bezos, Alphabet Inc-owned Google's Sundar Pichai and Apple Inc's Tim Cook - whose companies together represent about $5 trillion of market value - parried a range of accusations from lawmakers via videoconference before the House Judiciary Committee's antitrust panel.