Le Vian Is Offering a Sweet Treat for Super Bowl Sunday
Even if you don’t subscribe to NFL teams—or the sport of football in general—there is no hiding from the frenzy that comes with the Super Bowl. And now that the big event is a mere few weeks away, most are gearing up for what probably should be a national holiday. Pantries are being stocked with chips, dips, wings, sliders, and every sort of deep-fried goodness. As for the dessert? Hold off on the brownies, because Le Vian is adding something sweet into the mix.
The New York–based jewelry brand, known for its Chocolate Diamonds, is launching a collection to commemorate the big game between the San Francisco 49ers and the Kansas City Chiefs. Le Vian, in partnership with Kay Jewelers, has created a necklace with a pendant fashioned into the iconic spheroid-shaped ball. It features one and a half carats of Chocolate Diamonds and a chain made of Strawberry Gold.
“We are thrilled to be collaborating on this exciting project to mark 21 years of working with Kay,” said Eddie LeVian, CEO of Le Vian. “We could think of no better way to celebrate than with this limited edition keepsake, sure to go down in football memorabilia history.”
Along with honoring its association with Kay, Le Vian is also celebrating the 20th anniversary of its Chocolate Diamonds. The brown-hued stones throughout the decades have been worn by style-setters, including Lady Gaga, Rihanna, Taylor Swift, and Jennifer Lopez—who, coincidentally, is headlining the Super Bowl Halftime Show with Shakira. Now, with the Chocolate Diamonds Football Necklace, sports fans can join the team too.
“There is no better way to celebrate the big game than with this special-edition necklace,” said Jamie Singleton, president of Kay Jewelers. “As a leading retailer of Chocolate Diamonds, we are delighted to utilize this longstanding partnership with Le Vian to create this magnificent keepsake to be passed down for many football seasons to come.”
Just make sure to scrimmage early because only 154 pieces will be available on Kay’s website and in stores in the Miami area starting on January 24.
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