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"I really don't think the basketball community are sad about losing his viewership," James told reporters on Wednesday (August 6).
Earlier that day U.S. President Donald Trump complained to Fox News about basketball players kneeling during the national anthem to protest racial inequality.
"When I see them kneeling, I just turn off the game," Trump said. "I have no interest in the game."
James, who has been an outspoken proponent for racial justice and civil rights and a past critic of the president, spoke to reporters in Orlando after his team's 105-86 loss to the Oklahoma City Thunder and encouraged Americans to "see what leadership we have at the top in our country."
"November is right around the corner," James said, referring to the upcoming presidential election. "And it's a big moment for us, as Americans."
James added the NBA would go on without Trump.
"I can sit here and speak for all of us that love the game of basketball. We could care less."