LeEco to Hire Samsung’s Former Chief Marketing Officer Todd Pendleton: Report

Janko Roettgers

China’s LeEco is in the process of hiring Samsung’s former chief marketing officer Todd Pendleton, according to a report by the Information. The company is also hiring Shawn Williams, who up until recently served as SVP of HR at Samsung.

Spokespeople for LeEco and Samsung didn’t immediately respond to a request for comment.

Pendleton had joined Samsung in 2011, and was best known for being the driving force behind the company’s “Next Big Thing” marketing campaign. He left Samsung a year ago amid struggles to retain the company’s smartphone market share.

SEE MORE: Chinese Digital Giant LeEco Expands Into U.S. Market, Eyes Other Global Content Partners

LeEco is better known under his previous moniker LeTV, under which it has been running a streaming service in China since 2004. The company started to manufacture TV sets and phones in recent years, and is now looking to expand to the U.S. this year.

LeEco recently signed a lease for a new 86,000-square-foot office in Silicon Valley, which, according to a source close to the company, could one day house as many 3,500 employees.

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