Lewis Hamilton-backed Neat Burger plans 30 more sites for plant-based food chain

Neat Burger plans to open more sites in London (Neat Burger)
Neat Burger plans to open more sites in London (Neat Burger)

Neat Burger, a plant-based restaurant chain that counts Formula One driver Lewis Hamilton among its backers, plans to open 30 new sites across London following a latest funding round.

The company, which was founded in the capital in 2019, said it has completed a funding round valuing it at $70 million (£51 million).

The meat-free business has five restaurants open. It plans to also launch in the following areas over the next 12 months: Canary Wharf; Westfield Stratford; Bishopsgate; Ealing; Kings Road;  Queensway; Waterloo; Covent Garden, London Bridge, Clapham, Hammersmith and Shoreditch.

It added that regional expansion is also planned for 2022.

On top of that it will also open 16 additional delivery kitchens across the capital as of early 2022, to help with home delivery orders.

Neat Burger said the latest raise was led by Rajeev Misra, CEO of SoftBank Investment Advisers. He said: “I am thrilled to be part of the Neat team as it continues to develop and expand in the UK – the vegan market is growing rapidly, and it is an exciting time for the brand.”

  Misra joins a number of existing investors including Henrik Fjordbak, former COO of Joe & the Juice, and Anthony Di Iorio, co-founder of Ethereum. 

Hamilton said: “We created Neat Burger to make plant-based eating more accessible to everyone whether you eat plant-based all the time or just want to add it to your diet every now and again.  The response to Neat Burger since we opened has been incredible.”

The Financial Times, which first reported on the raise, said the chain is expecting to boost sales 300% year on year as it opens new sites.

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