The seven-time Formula 1 world champion, alongside the likes of Williams, Andy Murray, Steph Curry and Gareth Bale, is investing in Woods and Rory McIlroy’s new company - with the first project a virtual pro golf tour scheduled for 2024.
While specific details on the project are few and far between at this early stage, TMRW’s overarching goal is merging technology with sports.
“You know, a lot of these athletes have really embraced technology, the way in which they train and prepare and that sort of thing,” Mike McCarley, founder and CEO, said.
“And I think, you know, there was a consensus around a clear vision for how technology can really help make sports more accessible and culturally relevant to new groups of fans and I think in particular kids and families.”
Athlete investors in TMRW Sports
F1: Lewis Hamilton, Alex Albon, Lando Norris, Carlos Sainz, Mark Webber
Football: Gareth Bale, Alex Morgan, Jozy Altidore, Servando Carrasco
Tennis: Serena Willams, Andy Murray
NFL: Josh Allen, Kelvin Beachum, Larry Fitzgerald, Tony Romo
NBA and WNBA: Steph Curry, Andre Iguodala, Chris Paul, Jauson Tatum, Diana Taurasi, Steve Nash
In some cases, McCarley revealed, athletes and private equity firms approached TMRW about investing in the venture.
“It’s a company really built upon the belief that technology and sports can come together and create new experiences for new fans,” former NBC Sports executive McCarley added.
“And really the blending of sports and technology can help shape the future of how we engage with sports, whether that’s watching, playing, data, in any number of ways.”
Hamilton’s involvement is the British icon’s latest venture outside of racing. The 37-year-old joined the new ownership group of the Denver Broncos in August, while he also launched his own film and TV production company last month - with an F1 movie starring Brad Pitt in the offing.
TMRW Sports — the sports venture company founded by Tiger Woods & Rory McIlroy — has announced its initial investor group:
▪️ Steph Curry
▪️ Lewis Hamilton
▪️ Alex Morgan
▪️ Andy Murray
▪️ Chris Paul
▪️ Shohei Ohtani
▪️ Tony Romo
▪️ Justin Timberlake
▪️ Serena Williams pic.twitter.com/zABc6MmH3X
— Front Office Sports (@FOS) November 2, 2022