Life imitates art: Russian group recreate masterpieces

Artworks coming to life

A group of friends in Russia

started a playful attempt

in recreating masterpieces

Now it has become a global hit

with over 600,000 members on social media

(SOUNDBITE) (Russian) 'IZOIZOLYACIA' GROUP CO-FOUNDER, KATERINA BRUDNAYA-CHELYADINOVA, SAYING:"There are several reasons to be a member - it's cool content, it's easy to produce, it's full of humour and it helps to distract you when you look at those works. And quite unexpectedly, on the first day 2,500 people came to us, and then it began to snowball quickly."

Members recreate their versions

of Matisse and Van Gogh's self-portraits

to Kazimir Malevich's 'Female Torso'

REUTERS/SOCIAL MEDIA WEBSITE - NATALIA ERIKSEN HARVEY/SOCIAL MEDIA WEBSITE - IZOIZOLYACIA / SOCIAL MEDIA WEBSITE - CRAIG OLSEN /SOCIAL MEDIA WEBSITE - DARIA LISITSYNA / SOCIAL MEDIA WEBSITE - KATERINA BRUDNAYA-CHELYADINOVA / SOCIAL MEDIA WEBSITE - NATALIA ERIKSEN HARVEY