This bright and bold fashion brand is opening at Garden City Center this weekend. What to know.

The Providence Place mall isn't the only Rhode Island shopping center getting a new store this weekend.

Lilly Pulitzer, the fashion brand known for bold prints and bright colors, is opening in Cranston's Garden City Center.

The store's grand opening is Saturday, May 11. It is the first year-round storefront in Rhode Island.

The Rhode Island location is also the first to debut Lilly Pulitzer's new logo, part of a "brand refresh," according to a news release.

The new Lilly Pulitzer logo is seen in this promotional photo shared by the brand as it kicks off its brand refresh.
The new Lilly Pulitzer logo is seen in this promotional photo shared by the brand as it kicks off its brand refresh.

Prizes and perks for first shoppers

Shoppers will find the new Lilly Pulitzer store between Sunglasses Hut and Mod Mama at Garden City Center, and there will be a special surprise for early birds on Saturday.

The store's first 30 shoppers will receive a gift with their purchase, and other perks will be available throughout the weekend.

The store will also donate 10% of its sales during the opening weekend to Hasbro Children's Hospital.

The updated Lilly Pulitzer logo, unveiled by the brand May 9, is part of a brand refresh for the company created in Palm Beach by its eponymous founder.
The updated Lilly Pulitzer logo, unveiled by the brand May 9, is part of a brand refresh for the company created in Palm Beach by its eponymous founder.

More: Six new shops are coming to Cranston's Garden City Center in 2024. Here's a preview.

What does Lilly Pulitzer sell?

Though primarily known for their women's clothing, including the classic "The Shift" dress, the store will carry everything from sportswear to home goods. According to a press release, they will carry:

  • Dresses

  • Sportswear

  • Children's clothing

  • Activewear

  • Their Luxletic line

  • Accessories

  • Home goods

This article originally appeared on The Providence Journal: Lilly Pulitzer opens first RI store at Garden City Center