SuperPac Co-Founder Joins Selling A President, 2020 Podcast To Discuss How His "Pirate Ship" Of An Ad Team Is Roiling The Election Waters
NEW YORK, Aug. 3, 2020 /PRNewswire/ -- The Lincoln Project has no clients, a media strategy that targets an audience of one, and may very well end up closing up shop by Election Day. But it's today's hottest ad agency in the country, and perhaps the prototype for future advertising agencies.
Reed Galen, co-founder of the SuperPac whose mission is to ensure Donald Trump is a one-term president, joins adman Ellis Verdi of DeVito/Verdi on the podcast, "Selling A President 2020" this week to discuss how his so-called "Pirate Ship" of creatives has had such success in getting inside the president's head and helping to tilt the election toward Joe Biden.
With devastatingsocial media posts and long-length commercials aimed directly at the president's psyche, The Lincoln Project has succeeded in irritating the Commander-In-Chief, while providing air cover for the Biden team. Founded by a group of high-profile "Never Trumpers," including George Conway, Steve Schmidt and Rick Wilson, The Lincoln Project seems to relish attacking the president with its onslaught of posts, tweets and scathing ads. The relentless assault has a two-fold purpose: instigating a reaction from its target, and peeling away fence-sitting Republican voters and conservative independents from Trump.
Citing The Lincoln Project's stinging creative, quick-strike media buys, clarity of mission and mastery of myriad communications platforms, Verdi sees the SuperPac cum ad agency as the type of ad agency that is likely to define the industry moving forward.
"The Lincoln Project is perhaps showing the advertising world that maybe we're going about it the wrong way today," says Verdi in the podcast. "They could be the perfect prototype of the next generation of ad agencies."
The high praise from Verdi carries weight, as his acclaimed agency has been one of the most lauded creative shops over the past three decades, garnering virtually creative award in the industry. DeVito/Verdi has also applied its talents in the political arena, serving as lead agency for numerous gubernatorial, mayoral and 527 campaigns, and most notably as the agency behind Hillary Clinton's successful Senate run.
In the interview, Galen credits his team's ability to "pierce (Trump's) bubble of unreality" by attacking him where he is most vulnerable and self-conscious. The work, Galen says, is deemed successful if it is able to elicit a visceral reaction from the President. "I think a lot of folks were just looking for somebody to stand up and fight," said Galen.
The "Selling A President 2020" podcast hosted by Ellis Verdi takes a look at advertising's outsized role in today's presidential election, and how the proper "packaging" of the presidential candidates has become essential for victory.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 25 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, The National Association of Broadcasters, BayCare Health System, Five Below, BevMo!, 7-Eleven, New York Institute of Technology, Massachusetts General Hospital, Sony, Canon, Duane Reade Drug Stores, BMW, 84 Lumber, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Mount Sinai Medical Center, Scripps Health, Grey Goose Vodka, UChicago Medicine, eCampus, Reebok, Legal Sea Foods, Office Depot, Appleton Rums, Pepsi/SOBE, Fallon Community Health Plan, Tribe Mediterranean Foods, Empire Kosher Chicken, Acura, CarMax, Sports Authority, Campaign for Freedom Post 9/11, Pro-Choice Education Project, Hillary Clinton for Senate, and others.
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