Here’s what living at Emerald Hills golf club will look like after $100M investment
Golf courses are closing across the country amid low interest by millennials. But a South Florida duo are betting millions that living on Hollywood’s top-rated greens will win the prize.
PPG Development and the investment firm Taillard Capital are spending $100 million to redevelop about 10% of the 167-acre golf course at the Club at Emerald Hills, adding a two-story clubhouse, 416 apartment units, 30 townhomes and 40 golf villas, as first reported by the Real Deal. All will be rentals.
Nicklaus Design, founded by the former professional golfer Jack Nicklaus, will redesign the 18-hole golf course. Miami architecture firm Kobi Karp will design the clubhouse and residences, located at 4100 N. Hills Dr., between Stirling and Sheridan streets.
Both Ari Pearl, principal of PPG Development, and Mickey Taillard, president of Taillard Capital, are Hollywood residents and club members.
“Emerald Hills is booming and has continued to boom throughout the pandemic. Every community needs a center for people to gather and a variety of housing options. The Club used to be the center but Emerald Hills always lacked housing options,” said Pearl by email. “This project will give Emerald Hills its Center back, and will give the community new luxury rental units which it currently does not have.”
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The planned clubhouse will be the key, said Taillard by email. “This development upgrades, saves and maintains the golf course in perpetuity. The developers plan on heavily investing into not only designing and building the best course in South Florida, but also other amenities for the many non-golfers with different membership options to suit the various activities that will be available.”
Population growth in Hollywood and the Emerald Hills neighborhood also makes the investment a safe bet, Pearl said by email. “People are moving in from the northeast and other areas in the country. Emerald Hills has become one of the fastest growing communities in South Florida. We expect a range from young professionals to retirees.” Over the past decade, Hollywood’s population has grown by 10%, according to census estimates.
The 50,000-square-foot clubhouse will include a swimming pool, tennis center, banquet facility, restaurant, gym, spa, indoor basketball court, kids club and hammock garden. Bamboo, bronze and coral finishes will meld indoor and outdoor spaces, said architect Kobi Karp.
“We want the buildings to be the backdrop,” Karp said. “The intent is for the buildings to blend into the natural environment.”
Karp is also the architect on Pearl’s $220 million SLS-branded Hallandale Beach residences and marina project on the site of the former Diplomat Golf & Tennis Club.
The Club at Emerald Hills was built in 1969; it was last renovated in 2014. The project was submitted in June to the City of Hollywood’s Planning & Development Board; approvals will likely take 12 to 18 months.
