Local retailer 704 Shop scores first team partnership with Charlotte FC licensing deal
Homegrown street apparel brand 704 Shop is getting an assist from Charlotte FC, as the Major League Soccer team has granted the company a one-year license to produce apparel featuring its logos and colors.
Charlotte FC hoodies and T-shirts made by 704 Shop will go on sale beginning Thursday at the team store inside Bank of America Stadium and at 704 Shop’s store in South End. The 704 Shop website and the MLS online store will also be selling the products.
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704 Shop is a streetwear fashion company founded in 2013 by Christopher Moxley, Jerri Shephard and Scott Wooten, who met as UNC Charlotte roommates. The company’s clothing celebrates the city and at times pays homage to the NFL Carolina Panthers, NBA Charlotte Hornets and other area sports teams but without using trademarked logos and names.
The fashion brand has a license with the city of Charlotte to use its government crown logo on apparel; the Charlotte FC licensing agreement is a first for the company with a local team.
Read more here.
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