Instagram especially has become a popular way for people to search for homes for sale and even choose an agent to work with based on the insight into our personal lives that social media provides. While the impact of social media on the real estate industry was becoming more apparent, COVID-19 has sped up the process and there is no turning back. In order to be successful in a competitive industry, where being top-of-mind is paramount, the 21st-century real estate agent must quickly adapt since social media sites are one of the best sales tools and marketing platforms at their disposal.
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