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When you’re freezing your butt off in the dead of winter, it’s hard to find silver linings. But we can think of one very attractive upside to the February freeze. Two words: Winter sales. As temperatures are dropping, so are the prices on pretty much everything at loft.com today— plus shipping is free on all orders!
Today only, Loft is cutting 40-50 percent off new arrivals with code OMG. And pretty much everything else is on sale, with deals starting at $15.
Shop our favorite deals below—most pieces are less than $25 plus get free shipping:
This sweater has flair—and actual flare, as in sleeves that flare at the cuff, making it a customer favorite. You can pull off classic, neutral stripes like these for almost any occasion, from a brunch to the office. One shopper proclaimed they were simply “obsessed.”
It’s that throw-it-on-and-go cardigan that everyone needs in their closet, but not your standard black. This sweater comes in three fun colors that manage to go with anything: Sylvan Fog (mint), Cool Oat Heather (cream), and Elderberry Heather (plum). The cozy knit cardigan hits in the perfect spot, too: “Long enough to cover my bum when wearing leggings,” as one reviewer put it.
Meet the top you’re going to live in all winter. This supersoft, drawstring cowl neck Lou & Grey piece is the next best thing to wearing your pajamas in public thanks to the brand’s ridiculously soft signature fabric. But in lilac, grey, or white, it’s way too cute to be mistaken for PJs. That kangaroo pocket in front is just one more reason customers are calling this top “the perfect wardrobe basic.”
Shop it: Lou & Grey Signature Softblend Lite Pocket Cowl Top, $35.70 with code OMG (was $59.50), loft.com
Is it a sweater? Is it a poncho? It’s both—and it has a hood! If you live in a place where the winters are mild, this flowy, striped sweater is the absolute best for running errands, but if you’re in a deep freeze, it’s perfect for hanging around the house. “This is one of the best tops that I own,” one happy shopper boasts.
Loft shoppers are all about this elegant basic: a flowy, square-neck blouse with a cute button keyhole in front. It’s flattering to all figures—or as one reviewer put it, “loose and forgiving but not so boxy.” It’s also lightweight and comes in a chic, muted olive green, perfect for pairing with jeans, skirts, leggings—you name it.
Give winter the cold shoulder—or the cute shoulder, rather. This sweatshirt has romantic lace woven into the shoulders, and the whole thing is one hundred percent cotton and machine washable.
This striped sweater comes with a twist—literally. A tie hem in the front keeps things interesting, while the soft, warm knit—”super soft material with a little stretch,” as one shopper wrote—keeps you as snug as a bug. A mock turtleneck up top makes it a great cold-weather staple.
We love a long sweater that’s not too bulky but still ultra warm, and this snuggly, speckled sweater does the trick. With a shirttail hem, it comes down a little longer in the back and is perfect for pairing with leggings. “It's soft, comfy, extremely flattering, and true to size,” wrote one satisfied customer.
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