Jeweler moving out of Plaza, coming to Barnes & Noble Braintree location this winter

Mary Whitfill, The Patriot Ledger
·2 min read

BRAINTREE – Long's Jewelers is preparing to turn the soon-to-close Barnes & Noble storefront off  Interstate 93 into a 10,000-square-foot jewelry store.

The new store will take Long's out of the South Shore Plaza, after decades  inside the mall. They say the move  will "add convenience" for the family-owned business's existing customers and help attract new ones.

A rendering of a new Long's Jewelers in Braintree.
A rendering of a new Long's Jewelers in Braintree.

Craig Rottenberg, president of Long’s Jewelers, said in a statement that the new store will offer a "a much larger array of bridal and fashion jewelry" and will "present a unique and comfortable environment."

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The new Long's is expected to open this winter and construction will begin as soon as July. The South Shore Plaza store will remain open through the end of the year. Long's also has locations in Boston, Burlington, Peabody and Nashua, New Hampshire.

Long's Jewelers in the South Shore Plaza.
Long's Jewelers in the South Shore Plaza.

The Barnes & Noble bookstore plans to close Sunday, May 22. Its lease expires May 31.

The 19,661-square-foot building sits on a 1.8-acre parcel near the South Shore Plaza. The building's new owner, the Stonegate Group of Natick, said it plans  to start renovations as soon as Barnes & Noble vacates.

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Stonegate develops and manages residential and commercial properties.  It has more than 500,000 square feet of commercial space in the MetroWest area.

The proposed Braintree redevelopment won't be the only one in the area. Native Sun Wellness has proposed a medical marijuana store and cultivation operation in the former Pier 1 Imports store at 120 Granite St., across the street from Barnes & Noble. The proposal needs the approval of the state Cannabis Control Commission.

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Reporter Fred Hanson contributed to this report. Reach Mary Whitfill at mwhitfill@patriotledger.com. 

This article originally appeared on The Patriot Ledger: Long's Jewelers to take over Braintree Barnes & Noble building