Take a look at Elon Musk's weird and whacky merchandise, from rocket-shaped torches and flamethrowers to 'S3XY' Tesla shorts

Elon Musk Tesla shorts
Tesla and SpaceX CEO Elon Musk sells a variety of products on his company websites.Reuters/Rebecca Cook/Tesla
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  • Elon Musk has built a range of products other than cars, rockets, and underground holes.

  • SpaceX released a $175 Starship-shaped Torch at the time of the rocket's first launch attempt.

  • Here's a list of the weird merchandise Musk has sold, including flamethrowers and surfboards.

Elon Musk is known for building cars and rockets, and drilling holes underground. But he's maybe less well known for his tequila, surfboards, and flamethrowers.

Elon Musk
Taylor Hill/Getty Images

SpaceX, Tesla, and The Boring Company have all sold quirky merchandise.

Tesla unveiled in 2018 a range of lifestyle products, including wireless chargers for smartphones and mini Teslas for kids.

More whacky items started appearing on SpaceX's and The Boring Company's websites.

Some products, such as the "Not-A-Flamethrower," have caused much controversy. Perhaps the most famous is Tesla's red satin short shorts, designed to taunt short-sellers betting against his stock.

 

After SpaceX's first attempt at launching its Starship rocket was called off, Musk tweeted about the company selling a new Starship-shaped torch.

SpaceX is selling a Starship Torch.
SpaceX

The Starship Torch costs $175 and will be available in the third quarter of 2023, according to SpaceX's website. It's named after Starship, the rocket that SpaceX wants to fly to the moon and Mars.

The windproof torch, which comes with a safety lock, can light candles, melt cheese, sear steaks and meringues, and caramelize sugar, the company said. It also clarified it was "100% not a toy."

SpaceX says the torch can be used as a statue of Starship when it's not in use.

Musk described it as a "mini Starship with flame."

Musk started selling bottles of perfume called "Burnt Hair" for $100 a bottle.

A composite image of a bottle of "Burnt Hair" and Elon Musk.
Elon Musk is selling bottles of a perfume called "Burnt Hair" for $100 a bottle.Dimitrios Kambouris/Getty Images for The Met Museum/Vogue; The Boring Comapny

Under The Boring Company, Musk in October 2022 released a fragrance, which he called "the finest fragrance on Earth."

Insider previously reported that the perfume was listed on The Boring Company's website for $100 a bottle and was described as "the essence of repugnant desire."

Musk said he'd sold more than 10,000 bottles of "Burnt Hair," which would mean he'd clocked a million dollars in sales within the first six hours of the product being listed.

When red satin Tesla short shorts with "S3XY" printed across the back went on sale, the website crashed within minutes, according to Musk.

Tesla shorts
Tesla's limited-edition shorts.Tesla

In his usual Musk style, the Tesla CEO posted on Twitter in July 2020 that his electric-vehicle company was selling limited-edition red satin shorts.

The shorts were priced at $69.420 on Tesla's website — one of Musk's many references to marijuana. But three minutes after Musk's post about the shorts, he tweeted: "Dang we broke the website."

The "S3XY" message printed on the back of the shorts refers to Tesla's Model S, Model 3, Model X, and Model Y vehicles. They were only being shipped in the US.

The billionaire's liking for short shorts has sometimes led him to taunt short-sellers who bet against Tesla's stock.

Then Tesla launched its own-brand bottles of tequila for $250. Musk dubbed it "Teslaquilla."

tesla tequila hero
Resellers are betting that Tesla fans will pay top dollar, even if it's just for an empty bottle.Tesla

More than two years after its CEO Elon Musk first referred to "Teslaquilla" in an April Fools' Day tweet, Tesla released its own tequila in 2020. Hours after the product went on sale, it sold out.

The tequila comes in a bottle shaped like a lightning bolt and costs $250 for a 750ml bottle.

Those that got their hands on the drink even sold the empty bottle online with a hefty price tag. Some were sold for up to $800. Insider reported that one bottle even sold for $1,420.69.

Off the back of "Teslaquilla," Tesla released sipping glasses for $75.

Tesla is selling "Sipping Glasses"
Tesla

There are two glasses included in the limited-edition set. Tesla said on its website that they were inspired by the company's tequila.

The Boring Company sold thousands of the "Not-A-Flamethrower" in 2018 and they've caused problems for law enforcement.

Boring Company flamethrower
An attendee operates a Boring Co. flamethrower at the company's photo booth during an unveiling event for the Boring Co. Hawthorne test tunnel in Hawthorne, California on December 18, 2018.Robyn Beck/Pool via REUTERS

The Boring Company, which builds underground transit tunnels, sold 20,000 limited-edition flamethrowers for $500 each in February 2018.

Three years afterward, the machines were showing up in weapon seizures and drug busts across the world. TechCrunch first reported in January 2021 that flamethrowers were present in at least three police weapon seizures since July 2020.

Musk told podcaster Joe Rogan in 2018 that the company named it "Not-A-Flamethrower" to get past foreign laws and shipping bans on flamethrowers.

"It's dangerous, it's wrong. Don't buy it. Still, people bought it. I just couldn't stop them," Musk said on Rogan's podcast.

Forget EVs. Tesla briefly put 200 surfboards up for sale at $1,500 each.

tesla surfboard
Tesla's surfboardTesla

If red satin short shorts weren't enough, Tesla started selling surfboards in 2018 for $1,500 each.

Only 200 were put up for sale and those that were being resold on sites like eBay surged to $12,000.

The carbon-fiber surfboards were painted red and black in the same matte and gloss paints used on Tesla cars. The shipping took around 10 weeks because each one was made to order.

The website said that "Model S, X and 3 can comfortably accommodate this surfboard on either the inside or outside of the vehicle," Insider reported.

 

Thanks to Musk, your kids can drive around in their own mini battery-powered Tesla for the price tag of $600.

Tesla Model S for kids
Tesla

Tesla's Model S for kids can reach top speeds of 6 mph and comes with an MP3 sound system, headlights, and a horn.

The company also sold a Tesla for younger children between the ages of one and a half and four, called "My First Model Y."

If your kids aren't keen drivers, maybe they're keen astronauts? Musk is selling this onesie with the SpaceX logo on its shoulder.

SpaceX astronaut onesie for kids
SpaceX

The SpaceX onesie sizes range from newborn to 5 years old.

Read the original article on Business Insider