Looking to try Crumbl Cookies? Here's what to expect at Topeka's latest location
Cookie monsters rejoice!
Topeka joins the cookie craze that’s sweeping the nation asCrumbl Cookies opened its doors.
Under the management of KSA Cookies, Crumbl Cookies already has locations in Kansas City and Wichita.
Located at 2130 S.W. Wanamaker Road in West Ridge Plaza, Crumbl Cookies features a cookie menu of six flavors weekly. Each 5.5-ounce cookie is served warm or chilled, depending on the recipe, with Crumbl’s classic take on the warm Milk Chocolate Chip cookie a menu mainstay.
Devotees flood social media sites for flavor reveals each Sunday and flock to stores to watch cookie creations being packed into the company’s signature pink boxes.
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What's on Crumbl Cookies' menu?
A chilled pink sugar cookie also appears frequently, with the rest of the menu rotating through more than 170 recipes inspired by popular flavors, foods and such desserts as pies, cakes and candies.
“We sell high-quality, delicious cookies,” said chief operating officer Darren Haddock. “There’s always something new to try. Some people wait until their favorites are on the menu, and some people want to try a new flavor when they come in.
"We say Taste Weekly.”
Confetti Cake, a sugar cookie topped with a swirl of pink vanilla cream cheese icing and confetti sprinkles is more traditional in nature, along with recipes like Brownie Batter, Classic Oatmeal, Peanut Butter M&M, Salted Caramel and Red Velvet.
More adventurous tasters can try Passion Fruit, Peach Cobbler (a cinnamon oatmeal cookie with peaches, cinnamon streusel topping and a cream cheese glaze) or a Cornbread cookie topped with hot butter and honey buttercream.
Flavors for the upcoming week are announced each Sunday evening on the company’s social media pages and via the Crumbl Cookies app.
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Shoppers can watch cookies being made at Crumbl Cookies
Fans can watch the cookie-making process in stores, from mixing and scooping to baking and icing, all from behind the glass counter. Cookies are made fresh daily with high-quality ingredients, and frosted or topped as they’re ordered.
Once baked, cookies are only kept in the store’s inventory for two hours before being donated to charity to keep products at the peak of freshness.
Customers can purchase a single cookie or have them packaged into one of Crumbl Cookies’ unique, oblong-shaped pink boxes in quantities of four, six or a dozen.
“We offer the ability to order on the app and pick up in the store," he said, "and curbside and delivery are available.”
The company’s website also indicates that Crumbl Cookies offers catering options and nationwide shipping.
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How popular are Crumbl Cookies?
The Crumbl Cookies brand was created in 2017 in Logan, Utah and has since expanded to more than 400 locations across 36 states in just five years, making it the fastest-growing cookie company in the United States.
A network of local franchise partners, managers and bakers, all new cookie recipes are tested in local markets and receive feedback before they appear on the menu.
The company also serves half pints of Crumbl Cream ice cream in six different flavors, although Haddock said supply chain issues have made it a challenge to keep ice cream offerings in stock in recent months.
Haddock has lived in Topeka for more than 20 years. He worked for Payless ShoeSource, leaving the company as senior vice president of operations. Eighteen months ago, he said he took a chance and invested, along with his partners, in the first of two Crumbl Cookies stores in the Kansas City area.
Haddock said the response there has been positive, and he’s looking forward to bringing the experience to his hometown.
“As a longtime Topeka resident, I’m really excited to bring Crumbl Cookies to Topeka,” Haddock said.
He said Crumbl customers can often be found posing in front of the brand’s iconic pink wall to take selfies with their cookie creations. The Topeka location will be the seventh Crumbl Cookies store in Kansas, with two locations in Wichita and four in Kansas City.
“We’re looking to open a total of 15 stores by the end of next year,” said Haddock.
While the Topeka store has filled its open positions for now, Haddock said he will hire again in the future, adding, “We’re always going to be on the lookout for good people.”
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Crumbl Cookies hours, location in Topeka
Crumbl Cookies, 2130 S.W. Wanamaker Road in West Ridge Plaza, will be open from 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to noon Friday and Saturday. The store is closed on Sunday.
To find the flavors for opening week and more, follow Crumbl Cookies on Twitter, Facebook, Instagram or TikTok, or download the Crumbl Cookies app.
This article originally appeared on Topeka Capital-Journal: Topeka's Crumbl Cookies opened, here's what to expect from menu, shop
