Los Angeles-based lifestyle brand plans November opening for new Palm Beach store

A Los Angeles-based lifestyle brand that bills itself as catering to the modern woman plans a fall opening at The Royal Poinciana Plaza.

STAUD, founded in 2015 by Sarah ‘Staud’ Staudinger and George Augusto, offers apparel, handbags, shoes, accessories, swimwear, and other pieces designed to empower women but also be accessible to them, the company said in a statement.

"Crafted at the intersection of timeless classics and perfected novelty, STAUD offers a collection to the modern woman who appreciates both," the company said.

Related: Royal Poinciana Plaza features women-owned businesses in new retail incubation concept

The Palm Beach location will be the first in Florida for STAUD, which also operates stores in Los Angeles and New York as well as a pop-up location in Dallas.

The store plans a soft opening in mid-November and a hard opening in December, the company said. It will be located between Squeeze Pilates and Theory.

“We are thrilled to welcome STAUD to The Royal later this season," Royal Poinciana Plaza General Manager Lori Berg said. "It is such an innovative brand that brings a fresh perspective to the world of fashion. With pieces that are both timeless and unique, they’ve really created something special that we know will be an instant draw with our guests, just in time for busy season in Palm Beach.”

Royal Poinciana Plaza is at 340 Royal Poinciana Way. For information, visit www.theroyalpoincianaplaza.com/.

Jodie Wagner is a journalist at the Palm Beach Daily News, part of the USA TODAY Florida Network. You can reach her at jwagner@pbdailynews.com. Help support our journalism. Subscribe today.

This article originally appeared on Palm Beach Daily News: L.A.-based lifestyle brand plans to open first Florida store in Palm Beach