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Lourdes Leon, Madonna's daughter, is the new face of Marc Jacobs with a 90's-inspired look

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Pointing to his "long-storied history" with Madonna, Marc Jacobs names her daughter Lourdes as the face of his spring collection.

Video Transcript

RALPHIE AVERSA: Madonna's oldest daughter is turning heads as the new face of Marc Jacobs. Hi. I'm Ralphie Aversa, and here's what we're covering on "Entertain This." Lourdes Leon made her modeling debut in 2018 at New York Fashion Week. In January, she modeled the Parade and Juicy Couture collaboration. Lola also starred in a campaign for Stella McCartney and Adidas.

And now she adds to her portfolio as the face of Marc Jacobs' spring collection. Of course, the 24-year-old's drawing comparisons to her famous mother. Her looks her as defiant as Madonna's, combining edge, flair, and, yes, armpit hair. That's not a first for mother or daughter.

The brand pointed to the, quote, "long-storied history between Jacobs and Madonna," in announcing the campaign. Madonna and Jacobs collaborated back when he was creative director of Louis Vuitton. Lola's far from the latest celebrity child to enter the world of modeling. Leni Klum debuted alongside her mother, Heidi, in December for "Vogue Germany."

And IMG models made headlines with two of their latest signees, Kobe and Vanessa Bryant's daughter, Natalia, and the stepdaughter of Vice President Kamala Harris, Ella Emhoff.