Lululemon Analyst Says Mirror Acquisition Is A Win-Win

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Lululemon’s (NASDAQ: LULU) acquisition of Mirror is mutually beneficial for both companies, according to Raymond James.

The Lulumeon Analyst: Matthew McClintock reiterated a Strong Buy rating on Lululemon.

The Lululemon Thesis: McClintock estimated that Mirror has the potential to reach $2.5 billion in revenue and contribute an additional 50 cents to Lululemon's EPS by 2023.

The analyst named the following as growth drivers:

  • Mirror’s partnership with Lululemon creates a potential distribution advantage over other fitness brands.

  • Mirror could reach over 2 million subscribers by 2023.

  • Mirror’s customer acquisition costs will be lower considering the traffic levels in Lululemon’s physical shops.

  • Mirror expands Lulu’s reach to a larger digital platform that has been intensified by the pandemic and the need for an at-home fitness device market.

To that end, “Mirror is perfectly positioned to capture more than its fair share,” McClintock said.

LULU Price Action: Lululemon shares ended Wednesday's session 2.97% higher at $345.33.

Public domain photo via Wikimedia. 

Latest Ratings for LULU

Jul 2020

BTIG

Maintains

Buy

Jul 2020

Baird

Maintains

Outperform

Jun 2020

UBS

Maintains

Neutral

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