Lush is selling koala-shaped soap and donating all the profits to help rescue animals affected by Australia's bushfires

lush australia
lush australia

Lush

  • Lush is selling soap shaped like koalas to raise money for animals affected by Australia's bushfires.

  • The limited-edition product, called All the Wild Things, retails for $6.95 on the US Lush website.

  • It's vegan, and made with peppermint, lemongrass, and eucalyptus oils.

  • All of the sales will be donated to the Bush Animal Fund, which supports animal rescue and land restoration.

  • Visit Insider's homepage for more stories.

Lush is supporting Australian wildlife by selling a new soap shaped like a koala.

Lush's newest product launched on Friday, and is called All the Wild Things. The limited-edition product retails for $6.95, and is currently being sold around the globe. In the US, however, the soap will only be sold online, with 10,000 pieces available.

According to a press release shared with Insider, 100% of sales raised by people who purchase the soap — minus taxes — will be donated to the Bush Animal Fund, which supports animal rescue and land restoration.

lush koala soap
lush koala soap

Lush

Technically, the koala-shaped soap already exists. The pre-existing Outback Mate soap is made with the same ingredients, but is named differently and shaped almost like a blue ocean wave.

According to Lush, both soaps are made with three oils: peppermint, lemongrass, and most fittingly, eucalyptus. Koalas get their nutrients from eucalyptus leaves, as the Australian Koala Foundation points out.

lush australia
lush australia

Lush

"As a business that cares deeply for animals, people, and the planet, responding to the bushfires in Australia with funding support to impacted wildlife is simply the right thing to do," Tricia Stevens, Lush's Manager of Charitable Giving and Ethical Campaigns, said in a press release.

"By directing customer support from the purchase of All the Wild Things to grassroots animal rescue organizations, we will be able to have a direct impact on their lives and the environment in which they live," she continued.

Read the original article on Insider