Lux party planner turns simple idea into a six-figure business in Canton

CANTON — When you think of a “girl boss,” you may imagine a woman in a skyrise office, overseeing views of the water and checking emails, but the reality is much different.

There’s a lot of sweat, tears and mistakes that people never see.

Nayline Carrion, 34, is the definition of a “girl boss,” with three successful businesses under her belt, and she knows how to build from the ground up.

“I thrive and get excited when I see something grow from nothing, and I also wanted to create something of my own and see how far I can go with it. I knew I didn’t want to work under other people’s rules for the rest of my life,” said Carrion, whose businesses are located in Canton and who has a lot of clients in Brockton.

Carrion knew having a boss was not in the cards for her future, so she decided to go against the grain and figure something out.

As a child, Carrion watched her father run a bakery and be his own boss.

“My father and his business inspire me. There’s something about calling something that's mine, giving other people opportunities to work with you, and just seeing something grow and having full control of where this entity goes,” Carrion said.

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With this mindset, the young entrepreneur opened three LLCs — Party Perfect, an event planning business; The Blanc, a modern event space; and Naior B., a glamour nail and eyebrow bar.

The Blanc has been a super success for the entrepreneur. The modern event space has brought in over $100,000 in profit since 2021, she said.

Carrion owes the business's success to her strategic social media marketing and the solid white venue.

"It's seriously a party planner's dream. It's a completely blanket canvas, and when we launched The Blanc, our goal was to bring something different to the industry," Carrion said.

Carrion hopes to turn her six-figure into a seven-figure business in the near future, along with her other two.

The owner of Party Perfect of Canton, Nayline Carrion, shoots content for her Instagram page in a Boston studio on Oct 1, 2022.
The owner of Party Perfect of Canton, Nayline Carrion, shoots content for her Instagram page in a Boston studio on Oct 1, 2022.

Now, these businesses did not open overnight but started as one business and eventually expanded.

The first business introduced to the world was Party Perfect in 2017, which began in Carrion’s basement.

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Over the years, she’s collected items from parties, and friends would often borrow them for their celebrations.

One day Carrion jokingly said, "I could start a business renting these items," and that simple thought turned this mother of one into a success.

Nayline Carrion, owner of Party Perfect, a luxury party planning business in Canton, poses on Sept 11, 2022, at her physical venue The Blanc.
Nayline Carrion, owner of Party Perfect, a luxury party planning business in Canton, poses on Sept 11, 2022, at her physical venue The Blanc.

“It was a side hobby lending friends items, and it grew rapidly,” Carrion said.

Now the entrepreneur is decorating for big names in the industry.

One notable event Carrion set up for was Boston Magazine’s Bubbly Brunch, where they invited dozens of vendors from all over to help brides from Boston make their special day easier.

Nayline Carrion, owner of Party Perfect, a luxury party planning business in Canton, stops for a photo after setting up an event for Boston Magazine's Bubbly Weddings Brunch on Sunday, Oct 22, 2022.
Nayline Carrion, owner of Party Perfect, a luxury party planning business in Canton, stops for a photo after setting up an event for Boston Magazine's Bubbly Weddings Brunch on Sunday, Oct 22, 2022.

Carrion’s job was to turn the empty hall into a magical bridal extravaganza.

Hundreds of brides gathered at the InterContinental Boston for the event.

“I’m passionate about this industry because you’re making memories for people. I’m a very selfless person, so as long as I make someone else happy, that’s all that matters,” Carrion said.

Nayline Carrion is in an office, planning the next event. Carrion owns Party Perfect, a Canton party planning business.
Nayline Carrion is in an office, planning the next event. Carrion owns Party Perfect, a Canton party planning business.

When clients book with Party Perfect, they can expect a hassle-free event. Carrion will take over everything. Then, all you have to do is sit back and relax.

The event decorating business offers backdrops, tables, chairs, lounges and personalized rentals.

Carrion wants to make your special event unforgettable. So the entrepreneur has people working in-house to build any kind of collapsible walls, large mosaic numbers and mosaic letters, anything your heart desires, Carrion said.

To book Carrion’s services, email bookpartyperfect@gmail.com.

Enterprise staff reporter Alisha Saint-Ciel can be reached by email at stciela@gannett.com. You can follow her on Twitter at @alishaspeakss and Instagram at Alishaatv. Support local journalism by purchasing a digital or print subscription to The Enterprise today.

This article originally appeared on The Enterprise: Canton: Nayline Carrion owns Party Perfect, The Blanc and Naior B.

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