A dummies guide to running brand campaigns on TikTok in India

Abhik Choudhury
A dummies guide to running brand campaigns on TikTok in India

In its first year itself, TikTok India has clocked a profit of Rs3.4 crore ($479,000), when its advertising services only started seven months ago. Tiger Shroff and Disha Patani led Pepsi India’s crowd-sourced videos for #SwagStepChallenge that has over 23 billion views on the TikTok, while Lay’s India’s #Wavez4India has already crossed 9 billion views. Looking at these numbers, can you ignore the tornado of an app that TikTok has become?