Why Daimler moved its big data platform to the cloud

Like virtually every big enterprise company, a few years ago, the German auto giant Daimler decided to invest in its own on-premises data centers. This new platform, which the company calls eXtollo, is Daimler's first major service to run outside of its own data centers, though it'll probably not be the last. As Daimler's head of its corporate center of excellence for advanced analytics and big data Guido Vetter told me, the company started getting interested in big data about five years ago.