On Amazon Prime Day, searches for eBay, Best Buy, Walmart and Target soared 255%

Jacob Passy
On Amazon Prime Day, searches for eBay, Best Buy, Walmart and Target soared 255%

If you signed up for a $119-a-year Amazon Prime (AMZN) membership just to score some decent sales and are now thinking of cancelling, you’re not alone. Research from Captify, a consulting firm that aggregates data for searches performed on websites other than search engines, shows that Prime Day is associated with a major increase in people wanting to learn how to cancel their Prime memberships. There were 18 times more searches for ‘cancelling Amazon Prime’ on the first day of Prime Day than the previous day.