India wants online retailers to take responsibility for fake reviews and counterfeits

After clamping down on deep discounting on Indian e-commerce websites, the Indian government now wants to protect consumers from other malpractices that are frequent on these portals: Counterfeit goods, fake reviews, lengthy delivery timelines, and rejected returns. On Nov. 11, the government released a draft of the consumer protection (e-commerce) rules, 2019, which sets boundaries on price manipulation and quality control by the online retail industry. First published in August, this is the third extension for public commentary on the draft rules.