Go-Jek brings in Misfit co-founder and ex-Facebook head to lead Vietnam business

Jon Russell
Go-Jek brings in Misfit co-founder and ex-Facebook head to lead Vietnam business

Ambitious ride-hailing startup Go-Jek's Southeast Asia expansion plan suffered a blow when it lost the leadership team behind its business in Vietnam, but now it has replaced them with the former head of Facebook in the country. Christy Trang Le, who led Facebook's business in Vietnam for nine months before quitting for family reasons in early 2019, has become general manager of Go-Viet, which is the name of Go-Jek business in the country. Le is best known as a co-founder of Misfit, the U.S-Vietnam wearable startup that was acquired by Fossil for $260 million in 2015 -- indeed, Misfit CEO Sonny Vu is her husband.