Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook

Kate Clark
Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook

Stitch Fix’s former chief operating officer -- mysteriously left the subscription-based personal styling service only months before its initial public offering, she’s taking the wraps off her first independent venture. Shortly after departing Stitch Fix, Bornstein began building The Yes, an AI-powered shopping platform expected to launch in the first half of 2020. “This is an idea I’ve been thinking about since I was 10 and spending my weekends at the mall,” Bornstein, whose resume includes chief marketing officer and chief digital officer at Sephora, vice president of e-commerce at Urban Outfitters, VP of e-commerce at Nordstrom and director of business development at Starbucks, tells TechCrunch.