Truecaller taps into India’s fintech market to power its next phase of growth

In 2017, Sweden-based Truecaller dived into India’s crowded digital payments industry where local biggies such as Paytm and global giants such as Google had been battling it out for several years. Since then, Truecaller Pay, the company’s instant payment service based on Unified Payments Interface (UPI), has witnessed strong growth. Two years on, Truecaller, best known for its caller-identification and spam-blocking app, is planning to further expand into fintech by starting full-fledged credit services to individuals as well as small and medium enterprises (SMEs) early next year.