Baby Yoda and Barbie signal opportunity for Mattel

Tonya Garcia
Baby Yoda and Barbie signal opportunity for Mattel

Mattel Inc. sees opportunity in soft, stuffed “plush” toys, a $2.4 billion category that’s currently occupied by the blockbuster Baby Yoda doll, which was the largest pre-sell in the company’s history. Mattel (MAT)  hosted an analyst meeting over the weekend at the 2020 Toy Fair in New York City in which Chief Operating Officer Richard Dickson said the company is now looking for opportunities in its own intellectual property to grow this “whitespace” category.