The secret sauce for Hotstar’s success: exclusive partnerships

The secret sauce for Hotstar’s success: exclusive partnerships

Star India’s over-the-top platform (OTT) saw 400 million app downloads in 2019, twice the number compared to 2018, according to its India Watch Report released yesterday (Dec. 10). Three key events drove these numbers this year: the Indian election, the India-Pakistan match during the ICC Cricket World Cup, and season 8 of Game of Thrones (GoT). Hotstar had exclusive rights to air the latter two events.