Learn how to win customers and influence consumers at Disrupt Berlin

On the Extra Crunch Stage at Disrupt Berlin three of the finest practitioners of the dark arts of branding, public relations, marketing and communications will share their tips and tricks on how to get coverage for a company and how to use that coverage to get at the strategic objectives that companies need to fulfill as they grow. Ballou began her career in European public relations in the aftermath of the dot-com collapse in the U.S. in 2001. Both an investor and an entrepreneur, Ballou has worked with startups and investment firms including 83 North, Accel Partners, Box, Criteo, Eventbrite, Facebook, GoEuro (now Omio), Lakestar, Pinterest, Stack Overflow, Stripe, TransferWise, Twilio, Waze, WhatsApp and Zendesk.