Lennar caters to 'unserved' homebuyer market in Northwest Jacksonville

Will Robinson
Lennar caters to 'unserved' homebuyer market in Northwest Jacksonville

Lennar Corp. (NYSE: LEN) is working to develop a 435-home community in Northwest Jacksonville, its first foray in a submarket that Division President Matt Devereaux believes has been overlooked by homebuilders. Lennar purchased 196 acres near the intersection of Garden Street and Jones Road in December 2018 for $3.2 million. The property will become Highland Chase, a community that will feature three and four-bedroom houses, ranging from 1,500 to 2,700 square feet.