Most Indians want to do something for the planet but simply can’t afford it
Most Indians are climate conscious and want to make more sustainable lifestyle choices, but are stuck for affordable alternatives. As much as 88% of people in the country believe “eco-friendly alternatives (to plastic or automobiles, for instance) are either too expensive or not effective,” according to the Mahindra “Alternativism” Report 2019. Only 4% said a lack of environmental concern influenced unsustainable lifestyle choices.
