Apple is reportedly planning to pay for exclusive podcasts

Apple is reportedly planning to pay for exclusive podcasts

Apple reportedly is looking to buy exclusive rights to original podcasts, reported Bloomberg . The company has reached out to executives of media companies, but there's no clear strategy in place yet. Since Apple's share of the podcast market is so large ( anywhere from 50 to 70 percent of podcast listeners are estimated to tune in on the Podcasts app), any movement would likely shake up the industry.