Why Is The Star Wars Franchise So Valuable?

Why Is The Star Wars Franchise So Valuable?

If you haven't heard about the Star Wars franchise, you've probably been living under a rock. When the first film was released in just 42 theaters in 1977, few would have predicted that the franchise would be around decades later—much less trading hands between two huge film companies for over $4 billion. The franchise accounted for the bulk of the deal's value, though some consideration was paid to films in which Harrison Ford wears a funny hat.