Half of Amazon Prime’s Indian members are in mainly for its videos

The Indian obsession over Amazon Prime membership is more about its video-streaming service than other perks such as free two-day shipping, special offers for members, and music-streaming. Half of those who used the facility during the e-commerce giant’s flagship annual Prime Day sale on July 15-16 this year, said the main draw for them were the on-demand video offerings, data collected by RedSeer show. “Traditionally, where we saw customers in other markets enjoying shopping on Amazon first and then deciding to join Prime, in India a lot of customers come directly from Prime Video or through our telecom partners, who offer Prime Video subscriptions,” Akshay Sahi, director and head of Amazon Prime in India, told BusinessLine newspaper in June.