Will Higher Traffic Boost Target’s Third-Quarter Sales?

In the third quarter, analysts expect Target (TGT) to continue to report strong sales numbers. Analysts expect Target to report net sales of $17.8 billion during the third quarter—up 6.9% on a YoY (year-over-year) basis. Analysts expect the company’s strong comps, led by phenomenal traffic growth, to support the top line. Target, Costco (COST), and Walmart (WMT) are driving more traffic despite heightened competition from Amazon (AMZN) and other deep discounters like Aldi and Lidl.