It’s Not All Smooth Sailing for Amazon in the Advertising Race

Naomi Gray
It’s Not All Smooth Sailing for Amazon in the Advertising Race

Amazon (AMZN) runs one of the fastest-growing digital advertising businesses among major players in the industry. Revenue in Amazon’s digital advertising business, which is mostly made up of advertising sales, soared 122% YoY (year-over-year) in the third quarter. At Facebook (FB), Twitter (TWTR), and Google (GOOGL), advertising revenue rose 33%, 29%, and 20.3%, respectively, YoY in the third quarter.