Billion-dollar mattress start-up Casper could prove to be a hot IPO

Noah Higgins-Dunn

The start-up's strong revenue growth, combined with the solid performance of other publicly traded bedding companies, could make a rumored IPO timely. The company has benefited from celebrity endorsements from Kylie Jenner and others, as well as many high-profile celebrity investors — from actors Ashton Kutcher and Leonardo DiCaprio to rocker Adam Levine of Maroon 5. Casper offers a custom multilayer foam mattress that fits in a box and can be shipped nationwide to consumers in what is the world's biggest mattress-buying market, estimated now to be between $14 billion and $18 billion.