BMW supports Pride Week with colorful Jonathan Adler 8 Series Convertible

Within the automotive space, BMW is one of the strongest purveyors of the arts, and the company's support is once again on display with a special 8 Series Convertible crafted just for Pride Week. BMW commissioned design creative Jonathan Adler to create a wrap for the luxury drop-top, and the playful result is sure to be a hit at the WorldPride NYC parade. Adler, who is a prominent figure in the LGBTQIA+ community, took the pride symbol, the rainbow flag, and applied it to the 8 Series convertible.